Third Culture Co Ltd, Suite 521, Coventry House, 1-3 Coventry Road, IG14QR, London, UK


Founded by Shaima Shamsi. Storytelling through wearable art. Producing slowly and consciously.



Opening dialogue through wearable art, conversations, & infographics. Regenerate is a concept designed as a six year long project, travelling across the GCC. Conceptualized to “awaken”, “inspire” and “educate” individuals on the current state of consciousness regarding sustainability in the region. Aspiring to inspire and awaken the power and impact people have as; individuals and collectively as a community in sustaining the environment to ensure the continued comfort through thoughtful wearable art. The inclusive projects work with artist, artisans, brands, communities and designers from the region to open dialogue on "sustainability through design". 

In its first year Regenerate launched in Saudi Arabia, opening dialogue through wearable art on raising a consciousness towards "water consumption" in the GCC.  Revealing denim jackets curated with a visual translation of the importance of preserving and respecting "water" along side a reminder of the future generations to come, and how wasteful we are subconsciously. The art work was broken down into parts and placed on the denim jackets; which translated that individually we all have a role to play in society to preserve and respect water, however collectively as the jackets revealed the bigger picture; translating that together we can have an impact. Denim fabric was used since it does not require constant washing and ages gracefully. Made in collaboration with Dhuwa Almahmood; a fashion influencer determined to support change in society based in Bahrain and Raghad Alahmad; a Jeddah based, collage artist who's mind wanders beyond the universe & Medd Cafe & Roastery in Jeddah.

SHOP: Denim Jackets available via email or Instagram enquiry


Date: 22nd April 2018

Journey: Jeddah- Bahrain -Jeddah

Launch: Medd Cafe, at the Saudi Art Council Jeddah

IndustryFashion, Education, Arts

SponsorDOT water, Medd Cafe

Photographer: Ishaq Maddan

Thank you to the people who were part of our success: Haya Hesham, Manar Alesayi, Rawan Jabr, Elias Madan, Ishaq Madan, Saudi Art Council, Medd Cafe